Techniques of Search Engine Optimization for your Blog ( part1 )

Search Engine Optimization (SEO)

Search engine optimization, also known as SEO, is a way of getting your website to the top of the search engines so people can find your company easier and faster. Think about this for a moment... If your website is the first listing to display after entering a key word, you could be receiving hundreds- even thousands- of visitors for free! SEO can save you money on advertising, and should be a primary focus in your marketing arsenal.

Recognize the Top Search Engines

In order for your website to get to the top of the search engines, you'll want to know top ranking search engines:
• Google
• Yahoo
• MSN
• YouTube

Conduct SEO Research

• Use Relevant SEO Keywords: To see what your visitors are actually searching for, use WordTracker or the Google AdWords tool, enter a keyword you think people are searching for in the search box, and click enter. Make a note of the keywords with more than ten searches per day; anything less isn't a fishing hole, it's a puddle.

• Analyze Competition: Visit a search engine and search for your key words in quotes. Determine:
- How many competitors are there (less than 5,000 in quotes is good)
- How many words are in bold (do your competitors use the keywords on their webpages)
- The quality of your competitors websites ("Bob's Blog "or the New York Times?)
• Find an underserved Niche Market: If you have competitive keywords, try to create a niche market by focusing on regions and specialized terms.

How Search Engines Work

Before we get into SEO practices, you need to have a basic understanding of how search engines work.

1. Get crawled: Search engines send out programs known as Spiders to "crawl" or scan your webpages to determine if the information is valuable (original content and linked to by other websites). If it is valuable, the webpage will be added to the Search Engine Index - all the webpages that display in the search engines.

2. Get Indexed: If your pages were crawled and added to the Search Engine Index, the information will show up in the search results. Only webpages that are indexed will show up in the search results. Notice I said webpages, not websites. Most websites-especially large ones- will not have every page indexed. There are simply too many pages of information for the search engines to effectively store them all, so they have to be picky.

In a nutshell, your goals are the following:
• Invite spiders to crawl your website
• Convince them to index your webpages, and
• Show up on the first page of the search engine for your keyword

Sounds easy, huh? Well, the first two are... You can have that done within a matter of hours by submitting a sitemap (which we'll get to in a second). Moving up in the search rankings, however, is a long-term -dare I say ongoing- battle. How do websites move to the top of the search results? They make it simple for search engines to read their site (known as "on-page optimization") while increasing the quantity and quality of websites that link to them (known as "off-page optimization.")

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Search Engine Optimization Techniques

From big corporate to small scale industries, it is imperative to have high ranking website listing in search engine. Search Engine Optimization means that your site will be analyzed and then improved to make it possible for Search Engines to index and rank it. If your web site does not rank well, optimization helps that your web site will be found in the first upcoming pages of the search results. This can vary from ranking very high in Google to good in Yahoo and excellent in MSN. We cannot predict in which Search Engine the best ranking will take place because they work in different ways.

If you want web browsers to visit your site, than focusing on search engine optimization and search engine marketing is a must. No internet marketing plan is complete without ensuring that your site is submitted and included on major directories like Google, Yahoo!, and MSN. The dollars spent on Search Engine Marketing of any type will pay huge dividends.

SEO Process

Keywords are the building blocks of SEO. Although the days of the keyword meta tag being the golden ticket to top rankings are undoubtedly over, keywords themselves are still one of the most important aspects of good SEO. Just their application has changed. It's not about stuffing a hundred keywords into meta tags or your copy to get rankings. It's about uncovering the keywords that make the most sense for your business and using them in a way that drives targeted, qualified traffic to your site.

The process of uncovering and selecting the appropriate keywords for your site is called keyword research . Very simply, it involves undertaking an often painstaking investigation to discover what terms people search for, how often, and how many and which other sites appear for those terms. Keyword research is a strategic exercise that enables you to determine which queries your site is most relevant for and for which you can feasibly expect a return, then optimize your site accordingly.

Site Optimization is the process of specifically designing your web pages to rank high in the Search Engines. It may be On-Page or Off-Page Optimization. On-Page optimization includes optimizing Title tags, Meta tags, ALT tags, H1 tags, URL structure, internal link building, keyword density and site maps ,etc. Off-Page Optimization includes Robots.txt file creation, Directory submission, Link Building (one way or two way), Ad words, Blog creations, RSS feeds Submission, Link ranks , etc.

After optimizing your site and web content, submit it to all the search engines like Google, Yahoo!, MSN, Alta Vista, and others. SEO isn't about instant gratification. Results often take months to see, and this is especially true the smaller you are, and the newer you are to doing business online.

SEO isn't a one-time event. Search engine algorithms change regularly, so the tactics that worked last year may not work this year. SEO requires a long-term outlook and commitment.

Key factors to combine within the SEO Project Plan are as follows;

• Domain Name - Short names are easier to remember ! Include short Primary Keywords ! without hyphens were possible.
• Domain Extension - .com or .net For the Global Market. Use .co.in for Country specific traffic
• URL Names - include relevant keywords - unique to each page.
• Robots.txt - A file which permits or denies access to robots or crawlers to areas of your site.
• Meta Tags - Title and Description. - Unique detail for each page, related to page content.
• H1 Tags - Use for the short on page content description.
• H2 and H3 Tags - Use for Headings for sub category's within the Content
• Keyword Visibility - Within page Content.
• Image Alt Tags - Helps with Accessibility.
• The site should confirm to the W3C standards .
• Create and submit sitemap's - formatted in either .xml -.htm - .txt.
• Create and submit RSS feeds to relevant feed directory's
• Create and submit Articles
• Find relevant websites within the same market sector or niche and form a link partnership.
• A link exchange should be formed by utilizing relevant keyword Anchor Text.
• Utilize relevant Social Networks and Forums related to your Market Sector.
• Utilize Blog sites relevant to your Market Sector.

The above factors are proven SEO Techniques, that will help increase targeted traffic from achieving good or high ranking search engine positions.

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Search Engine Marketing-The Simple Steps Every SEO Beginner Must Take To Get A #1 Ranking On Google

SEO is a sort of calculated risk. There are certain factors you could do in the website design and content, which actually props up the page rankings, but the same could backfire if someone went overboard with it. That is, a strict balance in what all you do with the tags and keywords of a website is very crucial in its successful future in the World Wide Web.

If Google finds anything fishy, it straight away bans the website. This article focuses on few simple steps every SEO beginner must take to get a #1 ranking on Google search results. If it works with Google, it works in other search engines as well.

The foremost of all SEO tricks is to have a relevant content for your website. It must be to the point, easily readable, and keyword focused. The keyword density should fall in the region 5-7%, and nothing more than that, in which case, it will be deemed spamming by Google. Location of keywords – which ideally must be to the top of the page - and the number of keywords are also important factors that ultimately decide the page rankings.

Behind the scene SEO activities include the intelligent handling of title, and Meta tags. It is the content of the title tag that is usually taken by search engine spiders to display alongside the search results. If you have 50-80 characters of relevant text stuffed in there, it could do a world of good as far SEO is concerned. Highlighting the headings in bold using ''h'' tags – not ''b'' - and keywords inside ''strong'' tags is also advisable.

Sometimes, instead of title tag, it may be the contents of description Meta tags that are taken by Google to put alongside search results. So, take care to fill the description Meta tags as well with some relevant text. Filling ''alt'' tags properly also aids SEO efforts.

Achieving #1 ranking in Google is also about avoiding the common SEO mistakes. That is, avoid all sorts of hidden texts, graphic headers, session identifiers, and one-pixel links in the web pages, for Google detests all of these. Also, design the pages such that no scripts are been used for site navigation. Google spiders cannot read or execute scripts.

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Make Money With Paid Survey

How would you like to sit in your comfortable home and make $25.00 every eight minutes whenever you are available, no hustle to office plus stay with your kids?

Sound good? Well, getting paid to take surveys will do that for you.

Paid Surveys are usually conducted via the Internet or over the phone. Market Research Companies need your opinion. They are paying thousands of dollars every day to people like you. You may receive up to $150 or receive other prizes for your participation. The payment varies from company to company. Some will pay you cash, others will give you a chance to win some money or offer you different incentives, such as gift or merchandise.

Mention to paid survey, we will meet two different terms survey Company? or survey Agency? The real survey companies are market research companies. The survey agencies are those who just supply you information to get money. In other words, what is free paid survey?and what is paid survey?

Compared to free paid survey, these paid survey companies (agencies) will charge you a member fee. You may think it is useless to sign up in your original idea but you just know a half of the fact. To sign up one or more paid survey is necessary for you to improve your extra money and will save lots of your time. To sign up one or more is necessary but which one to sign up is another question you should make your decision.

Compared to paid survey, free paid survey is totally got paid with no fee. The advantage is obvious. But you have to find free survey companies (websites) one by one and do not know whether the company is proven one.

In my opinion, if you only want to make extra money, say $100 to $500 a month, you can only pick up some free paid surveys. I reviewed ten and you may need to expand some. Otherwise, I have to say, it is necessary for you to sign up one or more paid surveys.
Your service deserve you money. You can enter their useful database to save your time and get start at once.
However, you can pick up survey companies one by one too. It's up to you.

The following will give you a good starting point:

1. Compare. Don't expect things to be as easy as you told because the ad looked good when you signed up. Remember no pain no gain.

2. Update your information. Take part in survey as soon as possible. Remember, there are quantity limitations. Paid surveys gather information from only a portion of a population of interest -- the size of the sample depending on the purpose of the study.

3. Create a separate Email account just for survey business, and make sure that you turn off all of the spam filters for this account. Often, surveys will trigger a spam filter, and you will never even know that someone wanted you to take part.

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Google AdSense - How Much Money Can You Make From AdSense?

According to a poll done by Problogger a while ago most AdSense publishers, about 30%, make less than $10 a month whilst the second highest amount of AdSense sites (20%) earn up to $500 a month.

There are however around 5% who earn more than $10,000 a month from Google's magic AdSense program.

This should give us AdSense publishers a lot of encouragement when you think that it is entirely possible to make $10,000 a month from AdSense as there are people making that kind of money every month.

So whilst these kind of earnings are a reality, to make this kind of money you need to ask yourself the following questions;

• How much do you want to make from AdSense?
• How hard are you willing to work to achieve this?
• How much time are you willing to spend working the Google AdSense program?

If you can honestly answer "whatever it takes" or something to that effect & you are willing to commit yourself to working towards that monthly AdSense earning figure then you may have a chance of actually achieving it.

So How Can You Make $10,000 From AdSense?

Well here a two ways to do it;

1. Put up 1,000 sites that each make $10 a month
or...
2. Put up 1 site that makes $10,000 a month

Seriously though you would need more than just 1 website but certainly not as many as 1,000 - that would just be too difficult to manage & maintain.

Factors That May Influence Your AdSense Revenue

• Topic & Number of Sites Start with a few which have fairly popular topics such as photography or web design where you can be assured of enough demand & advertisers for Google to serve up AdSense ads on your sites. A topic for which there is little or no demand will not have enough advertisers for Google to provide your site with AdSense ads.
• Earnings Per Click The higher your AdSense earnings per ad click the less clicks you will require to reach your revenue target. Therefore ensure that your content is rich with high paying keywords so that you get AdSense ads that will produce higher earnings per click - sometimes just 1 click can generate as much as $5.00 whereas many clicks will only make $0.01c.
• CTR (Click Through Rate) The higher your CTR the higher your earnings for a particular number of site visitors.
• Website Traffic All other things being equal, more traffic will generate more revenue
• Relevant Ads If the ads Google serves up are not relevant to your site's content your site visitors will be unlikely to click on them as they won't be to do with what attracted them to your site.

To sum up, the amount of money you make from AdSense = CTR + Traffic Volume + Ads with High Paying Keywords + Relevant Ads

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9 Ways to Get Backlinks to Your Website

A backlink is when you have your website URL on somebody else's website. Backlinks are very consequential and the more of them you have online the more abeyant traffic they can bring to you.

Let's take a look at 9 ways you can get backlinks and increase the amount of traffic coming to your site every day.

1. You are perusal this article right now and at the bottom of it should be a resource box. The resource box will embody a link pointing back to the producer's website. One way to increase backlinks is to produce and submit massive amounts of articles to article directories online.

2. Write blog articles and submit them to social directories. This is known as bookmarking a blog post and is an admired way to get a backlink pointing back to your blog. Social directories love these and so do search engines.

3. Post comments in other people's blogs. Post only in blogs that allow you to admit a link back to your blog or website.

4. Hang out and participate in online discussion forums. Include a signature file that embodies a hyperlinked keyword phrase back to your website. These posts in discussion forums can stay online giving you backlinks for years to come.

5. Trade links with other websites which is known as returned linking. You can speed the system up by accompanying a returned linking company and recognizing hundreds of link partners to trade with.

6. Purchase ads in ezines that are archived on the Internet. These archived issues can serve as backlinks when your ad is published in it. You can purchase multiple ads with an ezine advertising companies such as HBAds and save money by being in multiple ezines with one purchase.

7. Send out a press release every time your Internet business has something new to offer. These press releases will embody a link back to your website that can bring traffic both promptly and in the future.

8. Purchase text links ads on other people's blogs. If you get on a blog sidebar your link can end up on thousands of pages giving you massive exposure with one link.

9. If you are invited to jot testimonials for a product launch do it. These testimonials can give you admired backlinks and traffic as people read the sales page over and over.

This is 9 ways to get backlinks to your website or blog. There certainly are many more ways to do it and the more backlinks you have the better.

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A Basic Guide to Backlinks

Backlinks are the text links from one site to another. In effective they create the web element of the World Wide Web. Backlinks to a website tend to be either be reciprocal or one-way in nature.

Reciprocal links are so called because they require reciprocation, that is they are from websites that require a link back to their site as part of the deal for listing your web resource. Some sites may charge a fee for the listing in addition to the reciprocal link requirement. Special care needs to be taken that the site you are linking to (as well as from) is relevant and is of a suitable standard. This is because your site is in effect providing a vote for this resource to say you regard it as a quality resource and that you are happy to promote it.

Determine on what page both the outbound and inbound links are to be placed. You want to make sure you are getting a fair deal. So for example, you don't want an outbound link on your homepage (which will have decent rankings in the search engines) and only receive an inbound link from a links page well hidden on the other site. The chances are that this page will be several clicks away from the homepage, it may not have any authority in the search engines and it could well contain links to one hundred other websites apart from yours. In this instance you would not be getting a good return on your time and effort, and possibly money.

A variation on straight reciprocal linking is something called three-way linking. This is where a website will offer a link to your site. In return they will require a link from your site to a third site. This way there is not a direct reciprocal linking arrangement. The same principles apply as those mentioned for reciprocal linking above. Only take the time and effort if it is beneficial for you.

One-way links are seen as much more valuable than reciprocal links because they do not require a link to be placed on your site in return. The link is voting for your site as a quality resource but not get a vote the other way. There are many sources for obtaining one-way links in a range of genres. For example there are numerous free and paid web directories. These tend to either general (covering all topics) or niche (focus on a specific sector). They may also be specific to a country, region or town.

Additional sources include article submission sites, press release submission sites, classified ad resources, weblogs and forums where links can be obtained. The links tend to come from author biographies or footer links in a particular post. As ever review the sites for suitability and quality and the better the site, the better quality the link. The link or vote will count more than from a lesser regarded site.

Overall, as a general rule you want to build inbound links from relevant sources, including relevant categories in directories, whilst limiting the number of outbound links, particularly on the homepage. Therefore the success of a link building campaign is to obtain one-way rather than reciprocal links.

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How to Make $100 Every Day With AdSense

You have probably heard of the AdSense publishers who make in excess of $10,000 a month as well as the big earners who make more than $100,000 a month, but wouldn't it be great just to make $100 a day from Google's brilliant AdSense program?

If you are an existing AdSense publisher who is struggling to make the $100 a month payment threshold then the following tips will set you up on the road to earning that monthly 5 figure sum with AdSense.

6 Tips to Make $100 a Day With AdSense

1. Position Ads Above the Fold The part of a web page that is visible (without having to scroll down) after it has loaded is the part that is "above the fold". Therefore AdSense ads that are visible above the fold are more likely to get clicked on than those that only become visible if the site visitor scrolls down the page as they are less likely to scroll down than just view what is immediately visible. In fact check out Google's heatmap which shows the positioning for the best performing ads.
2. Blend Your AdsAs web surfers are becoming increasingly blind to ads your AdSense ads should be blended into the content of your site in terms of the text & background colors. If the fonts can be matched this will also increase your chances of having the ads clicked on & thereby earning you more of that much loved AdSense revenue.
3. Best AdSense Ad SizesThe following is a list that is generally accepted as of the highest performing ad sizes... * 336×280 large rectangle * 300×250 inline rectangle * 160×600 wide skyscraper Whilst the above size ads may not always be suitable for your website or blog it is worth noting that these are the ones that out perform other AdSense ad sizes.
4. Links Should be BlueOne of the most important factors affecting AdSense revenue is to ensure that the links are blue. Web surfers view the color blue as a sign that a link is present . The whole point of this entire process is to get people to click on your links - especially when they are attached to AdSense.
5. Set Up ChannelsGoogle's AdSense program allows you to create channels for each ad unit which provides you with an excellent tool to compare your various ad units performance on each page.
6. Click through Rate (CTR) Its important to monitor your CTR as it reflects the percentage of clicks generated per page impression. You can therefore compare your pages' CTR and tweak things to improve the lower performing pages and so on.

The following formula sums up the AdSense money making model.

AdSense Revenue = Optimally Positioned, Sized & Blended Ads + Traffic Volume + High Paying Ads + Relevant Ads

What this means is that to maximize your website's AdSense earning potential it needs to have all the factors optimized, for example a site with high paying ads but without traffic will not earn much whilst a site with hoards of traffic but without correctly optimized ads will likewise not do well.

So in order to hit the $100 a day mark with AdSense ensure that your site is AdSense ready.

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